Best Time to Post on Instagram and TikTok, by Country
Pick where your audience lives. You get the best windows for workdays and the weekend, on that country's clock and on yours.
Best times to post on Instagram in the United States
In Eastern time (America/New York).
The whole week
Darker means a better time to post. Hours in Eastern time.
Want the posting times of one specific account? Analyze any creator's schedule
How it works
- Times are in the audience's local time. Countries with several time zones let you choose one.
- Workdays and the weekend follow the country: Friday and Saturday is the weekend in Saudi Arabia, Egypt and Algeria, for example.
- Where Brika tracks enough public creators from a country, the times are measured from how those posts did against each creator's usual. Everywhere else it's general guidance, and the tool labels which one you're seeing.
- A creator's country is read from their bio (flags and place names) and can be corrected by hand. More countries switch to measured times as Brika tracks more creators.
Frequently asked questions
What is the best time to post on Instagram in the United States?
For an audience in the United States, post on Instagram around 7–9 PM Eastern time (or 12–2 PM) from Monday to Friday, and around 7–9 PM (or 11 AM–1 PM) on Saturday and Sunday.
What is the best time to post on TikTok in the United States?
For an audience in the United States, post on TikTok around 8–10 PM Eastern time (or 4–6 PM) from Monday to Friday, and around 8–10 PM (or 4–6 PM) on Saturday and Sunday.
What is the best time to post on Instagram in Brazil?
For an audience in Brazil, post on Instagram around 7–9 PM (or 12–2 PM) from Monday to Friday, and around 7–9 PM (or 11 AM–1 PM) on Saturday and Sunday.
What is the best time to post on TikTok in the United Kingdom?
For an audience in the United Kingdom, post on TikTok around 8–10 PM (or 4–6 PM) from Monday to Friday, and around 8–10 PM (or 4–6 PM) on Saturday and Sunday.
What is the best time to post on TikTok in Morocco?
For an audience in Morocco, post on TikTok around 8–10 PM (or 4–6 PM) from Monday to Friday, and around 8–10 PM (or 4–6 PM) on Saturday and Sunday.
Why does the country change the best time to post?
People scroll at similar moments of their own day, so the country sets the clock: its time zone, and its weekend. Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Oman, Qatar and Saudi Arabia have a Friday and Saturday weekend, so their workdays run Sunday to Thursday. If your audience is abroad, post on their clock, not yours.
Where do these times come from?
Where Brika tracks enough public creators from a country, the times are measured: each post's likes and comments are compared with that creator's usual, by day and time of day. Everywhere else, the tool shows general guidance based on the usual daily rhythm of phone use, placed in that country's time zone and weekend, and says so.
How do I find the best time for my own account?
Your own audience beats any average. Look at when your recent posts did best, or use the free Creator Posting Schedule Analyzer to see when any public Instagram or TikTok account posts. Tracking your account in Brika shows how each post does against your usual.
Find the best time for your own account
See when any public creator posts with the free posting schedule analyzer, or track your account to see which posts beat your usual.
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